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The web site states the following, "Matchbook Marketing is on a mission to make the lives of independent booksellers easier, more fun, and more profitable! We help you strengthen your relationships with your neighborhoods, bringing your readers into your stores, meandering down your aisles, and building community together." I noticed that the web site stated " And to do this,." They also said " We help booksellers tell their story. We have used the newsletter for years, and it has brought countless customers through our doors. Its easy and convenient and really polishes up our image."